A company's trademark or service mark is much more than just a name — it is the face of the company. A trademark or service mark not only indicates the origin of the good or service, but also represents the quality of the product being offered.
Consumers buy goods and services with a certain mark or branding because of the quality they have come to expect and/or the image conveyed by use of the goods and services. Thus, protecting the name by which consumers recognize goods and services preserves the value of a brand and the reputation of a company (brand management).
Solid Trademark Value Protection And Thorough Research To Secure Your Authority In The Marketplace
At MYERS BERSTEIN, our attorneys can advise you, protect your trademarks, and represent your interests with unsurpassed litigation skills, creative methods, and support in all aspects of the legal processes necessary.
At the initial adoption stage of any mark, some form of search should be conducted to ensure that the mark a company wishes to adopt will stand out from and not infringe upon the mark of a competitor.
- We will assist in conducting such searches and advising you of the usability and registrability of a mark.
- Once you decide to adopt and use a particular mark, our team will assist in applying for federal and/or state trademark registration and help navigate the registration process. Upon registration, we also provide docketing assistance to ensure that all future filings are timely and made to preserve your rights in any trademark dispute or trademark violations cases.
Trademark Law In The U.S. — Federal, State, And Common Law
Trademarks and service marks can be a variety of things such as words, designs, logos and trade dress (product packaging and product shapes). A three-tiered trademark system exists in the Unites States, consisting of common law, state and federal trademark rights. It is important to understand and appreciate each in the selection and protection of trademark rights.
Our firm has extensive experience before the Trademark Trial and Appeal Board in inter partes proceedings, such as opposition, cancellation, and concurrent use proceedings. These proceedings are the U.S. Patent and Trademark Office's version of trials, where parties resolve issues pertaining to the use of trademarks or service marks.
We have a solid background of experience, resources and successes in these matters for clients in a variety of industries across the country. We also offer comprehensive services in matters related to trademarks such as licensing, unfair competition and false advertising.
Please call our offices in Irvine, California, at 888-415-4373 to speak with a lawyer who can begin working for you today. We are also available by secure email contact.
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